🗂️ Free tool, no sign-up

Best Google Business Profile Categories for Your Business

Search your type of business to see the primary category to choose, plus additional categories worth adding if you do that work.

Tap a category to copy it.

Plumber

Primary category

Additional categories, only if you do this work

Electrician

Primary category

Additional categories, only if you do this work

Air conditioning

Primary category

Additional categories, only if you do this work

Mechanic

Primary category

Additional categories, only if you do this work

Car detailing

Primary category

Additional categories, only if you do this work

House cleaner

Primary category

Additional categories, only if you do this work

Commercial cleaner

Primary category

Additional categories, only if you do this work

Handyman

Primary category

Additional categories, only if you do this work

Carpenter

Primary category

Additional categories, only if you do this work

Builder

Primary category

Additional categories, only if you do this work

Painter

Primary category

Additional categories, only if you do this work

Landscaper

Primary category

Additional categories, only if you do this work

Lawn mowing and gardening

Primary category

Additional categories, only if you do this work

Tree lopping

Primary category

Additional categories, only if you do this work

Roofer

Primary category

Additional categories, only if you do this work

Concreter

Primary category

Additional categories, only if you do this work

Tiler

Primary category

Additional categories, only if you do this work

Fencing

Primary category

Pest control

Primary category

Removalist

Primary category

Additional categories, only if you do this work

Locksmith

Primary category

Pool builder or cleaner

Primary category

Additional categories, only if you do this work

Hairdresser

Primary category

Additional categories, only if you do this work

Barber

Primary category

Additional categories, only if you do this work

Beauty salon

Primary category

Additional categories, only if you do this work

Massage

Primary category

Additional categories, only if you do this work

Personal trainer

Primary category

Dog groomer

Primary category

Photographer

Primary category

Additional categories, only if you do this work

Bookkeeper

Primary category

Additional categories, only if you do this work

Next step: score your whole profile with the free Google profile check.

Turn Google searches into booked jobs.

MissedCalls adds a quote and booking form to your Google Business Profile, so customers can book without calling. From $29 a month including GST.

See the quote and booking form

Google Business Profile category questions

Why does my Google Business Profile category matter?

Your primary category is one of the biggest factors in which searches you show up for on Google Search and Maps. Choose the most specific category that describes your main business.

How many categories can I add?

One primary category and up to nine additional categories. Only add categories for work you actually do. Extra categories that don't fit won't help, and they can confuse customers.

Why can't I find a category from this list?

Google updates its category list from time to time, and some names differ slightly between countries. Start typing in the category box in your Business Profile and pick the closest match Google suggests.

How do I change my category?

Open your Business Profile, choose Edit profile, then Business category. Changes are sometimes reviewed by Google before they appear, and a big change can occasionally trigger a check of your profile.

What else helps me rank on Google Maps?

Reviews, accurate hours, photos, your services list, and how relevant and close you are to the searcher. Check your profile with our free Google profile check.