Tradie Call Conversion Rate Calculator
Find out how well your trade business converts incoming calls into booked jobs — and where you're losing revenue along the way.
Enter your weekly numbers
Enter at least your total calls received to calculate.
What is a call conversion rate for tradies?
A call conversion rate measures what percentage of incoming calls to your trade business result in a booked job. It's calculated by dividing the number of jobs booked by the total number of calls received. A tradie who receives 20 calls a week and books 10 jobs has a 50% conversion rate. Industry averages vary by trade but typically sit between 40–65% for well-run trade businesses.
What's a good call conversion rate for a tradie?
A conversion rate above 60% is considered strong for most Australian trades. Locksmiths and glaziers tend to convert higher because their jobs are urgent and customers aren't shopping around. Builders and pool builders convert lower because customers take longer to decide and get multiple quotes. The most important number isn't the industry average — it's whether your rate is improving over time.
How to improve your tradie call conversion rate
The two biggest levers are answer rate and quote follow-up rate. Most tradies lose 20–40% of potential jobs simply by not answering calls — a missed call text back service captures these leads automatically. Quote follow-up automation recovers deals that would have gone cold. Together, these two fixes typically improve conversion rates by 15–30 percentage points for Australian trade businesses.